Persona’s Q1 2025 fraud insights highlight the growing threat of deepfakes, with financial losses from fraud projected to reach $40 billion by 2027. Generative AI tools like ByteDance’s OmniHuman are enabling realistic deepfakes, making defense strategies critical. Persona warns that relying solely on AI models isn’t enough, advocating for multi layered defenses. The rise of AI-driven fraud, including voice and video deepfakes, is reshaping cybersecurity, urging businesses to strengthen trust, safety, and detection systems to combat this escalating threat.

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