U.S. businesses face growing challenges in complying with a rapidly expanding patchwork of state consumer privacy laws, due to the absence of a single federal framework. While many states share similar core consumer rights, key differences in definitions, thresholds, and obligations create significant complexity. Companies must balance two strategies — adopting a uniform national approach or tailoring compliance to each state — and often implement a hybrid model to manage risk, operational burden, and evolving enforcement expectations.

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