The Indiana Consumer Data Protection Act (INCDPA) establishes a comprehensive privacy framework granting Indiana residents rights over their personal data, including access, correction, deletion, and opt-out rights for targeted advertising, data sales, and profiling. It applies to certain businesses meeting data-processing thresholds and imposes obligations such as transparency notices, data minimization, and security safeguards. Enforcement is handled by the Indiana Attorney General. The law reflects a broader trend of U.S. states adopting GDPR-like privacy statutes to regulate consumer data use and protection.

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