California’s privacy regulator fined data broker LocateSmarter $116,490 for making it difficult for consumers to opt out
of the sale of their personal information. The enforcement action is notable because it is the agency’s first against a
data broker under both the California Consumer Privacy Act (CCPA) and the Delete Act. The case signals increased
regulatory scrutiny of data brokers and emphasizes the importance of accessible opt-out and deletion processes,
particularly as California strengthens enforcement.

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