The identity verification market is shifting from one-time onboarding checks to continuous trust throughout the
customer lifecycle as AI-powered fraud becomes more sophisticated. Providers are expanding beyond document
verification to offer integrated platforms combining identity verification, fraud detection, risk assessment, compliance
automation, and authentication. Companies such as Trulioo, Alloy, GBG, IDnow, Nuggets, and OneSpan are
converging these capabilities into unified trust platforms, emphasizing ongoing identity assurance, operational
efficiency, and seamless user experiences over standalone verification services.

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